Before we dive in, their are few key basics you need to understand as it will guide your thought process to execution on the strategy.
Understand and know the audience.
Before we begin planning an ad campaign, we consider who you want to target and the budget you have available to assist you achieve your goals for your business.
We cannot emphasize enough how crucial it is with us to understand your target audience. Knowing your audience will help us to craft a messages that will appeal to them. Are you going after families? Businesses? Kids? Adults? Each group will react differently to varied messaging, so tweak your approach accordingly, this are the questions we would ask you.
Once we have a strong understanding and idea of your target audience, setting a budget becomes easier.
Step 1: Build Your Audience, Create Pre-Awareness
Building an audience and creating pre-awareness is critical to operating a successful marketing campaign. It’s more difficult to persuade people to buy from you if they don’t know anything about your brand.
If you want someone to buy from you before they know anything about you , you’ll pay a high cost per convert (especially for high ticket sales/products like real estate).
So, first what we would do for your brand, is run advertising that are expressly targeted to draw new individuals into your website & social media to familiarize this new audience with your brand. These are not the advertising that will bring you immediate sales. Instead, they will increase the number of followers on your social media platforms. They will eventually become your consumers.
We would create advertising that promote your company to new individuals to establish an audience. We might do the story of your brand or illustrate how you create your goods behind the scenes.
The basic objective of these kinds of advertisements is to attract as many people to see your advertisement. This will start to create audiences of readers of your material, allowing us to help you retarget them with conversion campaigns in the future.
Please note that this is what you should be doing since September, but Now is still a good time to start if you haven’t thought about it this way
Step 2: We Get Your Audience Involved
Even if they aren’t yet ready to purchase your goods, we need to keep your followers interested once we’ve grown your following.
Then, in order to obtain as much involvement from your audience as possible—likes, comments, and saves—we will create an advertisement that engages them.
We might start by emphasizing the distinctive selling qualities of your items. We must address some of the challenges that our target market has and demonstrate how your solution may help. To demonstrate to potential clients that your company can be trusted, we may also use customer reviews in our advertisements.
To reach those who interacted with the Pre-awareness ad, the initial advertisement we aired to develop the audience, we design a retargeting ad.
Step 3: We Convert Your Audience
It’s time to launch a campaign to increase sales! We want people who see these adverts to click on your website and visit your online store or DM to contact you for purchase..
Product-focused advertising is what we do next. We give specifics about your product’s advantages and how your clients will profit from it. We try to answer the most frequent inquiries you receive about your product, demonstrate how to use it, and post videos
We then run a “Shop now” ad, “Sign up” now ad, “Subscribe now” ad “Chat on whatsapp” Ad, “Install Now” Ad and more on your social media page.
This we run towards the end of the month into December.
To know more on how we can help you execute our process flow for holiday marketing and advertising approach, Book free consultation Now