The first step to any near perfect marketing is identifying your channels for communication, and then deciding what type of message you want to pass across using those channels.
Facebook, Instagram, LinkedIn, twitter yes are all social media platforms but you see that each of these platforms has its own method of communication. The way people interact on twitter is different from the way people interact on Instagram. Instagram is a visual-based platform while twitter is text-based. Linkedin is used by business professionals more while Snapchat is used by millennials.
Knowing your business and understanding your customers is the guiding step to knowing which platform suits your business and what content style or approach you would take or use to best communicate your business objectives to both potential and existing customers.
So the first step is to identify all the available platforms, decide what you want to share with people across your selected platforms, then create your content timetable/calendar to help you stay guided and consistent with your posting on your social media.
This are the simple basic steps you need to understand and take in other to nail it with your marketing online.
We have a social media management department that helps our clients with getting the best out of their preferred platforms to both market and engage with their customers.
you can contact us to get started on knowing how we can help you with your social media.